Outsized returns at many hotel rooftop bars are enticing more owners and developers to add the spaces to their properties—some of which are unconventional.
Rooftop bars have been popping up in many gateway markets such as Chicago, Washington D.C.,and Los Angeles, among others.
The rooftop bar scene also has thrived in international hubs such as Madrid.
The ME Madrid Reina Victoria in 2006 underwent a redesign and transformation of the historic Gran Hotel Reina Victoria, at which time a rooftop bar concept was introduced, according to GM Raul Palomo.
Now, “The Roof” is Madrid’s hot spot.
“It’s the city’s hallmark spot,” Palomo said in an email. “It is the prime spot for languorous afternoons of relaxing and sunbathing, as well as sultry nights of sipping cocktails.”